Del Frisco’s Restaurant Group Names Mia Meachem Chief Marketing Officer of Del Frisco’s Restaurant Group
IRVING, Texas, July 25, 2018 (GLOBE NEWSWIRE) — Del Frisco’s Restaurant Group, Inc. (“Del Frisco’s”) (NASDAQ:DFRG) today announced Mia Meachem has been named Chief Marketing Officer, effective immediately. In this role, Ms. Meachem will be responsible for Del Frisco’s overall marketing, innovation and consumer engagement strategy.
Ms. Meachem has over 20 years of experience in marketing, with a track record of success in a variety of luxury environments, including restaurants, retail and fashion. Most recently, she served as Chief Marketing Officer at Highland Park Village, where she focused on driving customer growth and elevating the brand’s identity and visibility, amongst other responsibilities.
“We are thrilled to welcome Mia to the Del Frisco’s family. Her significant industry experience and knowledge paired with her strong leadership skills is a testament to our continued commitment to assemble a strong leadership team,” said Norman Abdallah, CEO of Del Frisco’s Restaurant Group. “As we have begun a new era at the Company through the acquisition of Barcelona and bartaco, we felt it was the optimal time to reinstate the role of CMO. Mia’s past experiences working with consumer-focused companies will be undoubtedly instrumental to elevate our marketing and innovation efforts moving forward.”
Ms. Meachem previously served in critical marketing roles at a variety of other companies, including Neiman Marcus Group, Burt’s Bees and Estée Lauder Companies, and has driven results throughout her career by engaging consumers via new products and services, experiences and digital initiatives.
“I have long admired Del Frisco’s as both a marketer and a guest, and I am excited to join the team,” said Ms. Meachem. “I see tremendous opportunity to further elevate and increase consumer engagement of these brands, which all celebrate life in restaurants through passionate team members, superior quality and remarkable hospitality.”
About Del Frisco’s Restaurant Group
Based in Irving, Texas, near Dallas, Del Frisco’s Restaurant Group, Inc. is a collection of 84 restaurants across 24 states and Washington, D.C., including Del Frisco’s Double Eagle Steakhouse, Barcelona Wine bar, bartaco, Del Frisco’s Grille, and Sullivan’s Steakhouse.
Del Frisco’s Double Eagle Steakhouse serves flawless cuisine that’s bold and delicious, and offers an extensive award-winning wine list and a level of service that reminds guests that they’re the boss. Barcelona serves tapas both simple and elegant, using the best seasonal picks from local markets and unusual specialties from Spain and the Mediterranean, and offers an extensive selection of wines from Spain and South America featuring over 40 wines by the glass. bartaco combines fresh, upscale street food and award-winning cocktails made with artisanal spirits and freshly-squeezed juices with a coastal vibe in a relaxed environment. Del Frisco’s Grille is modern, inviting, stylish and fun, taking the classic bar and grill to new heights, and drawing inspiration from bold flavors and market-fresh ingredients. Sullivan’s Steakhouse is a great neighborhood place for a big night out on the town – with outstanding food, hand-shaken martinis, an award winning wine list, and live entertainment all under one roof.
For further information about our restaurants, to make reservations, or to purchase gift cards, please visit: www.DelFriscos.com, www.BarcelonaWineBar.com, www.bartaco.com, www.DelFriscosGrille.com, and www.SullivansSteakhouse.com. For more information about Del Frisco’s Restaurant Group, Inc., please visit www.DFRG.com.
Source: Del Frisco’s Restaurant Group, Inc.